Fenom Kimonos is a niche U.S.-based Brazilian Jiu-Jitsu brand created to provide women with gear specifically designed for their needs. As one of the first brands to focus exclusively on women’s jiu-jitsu apparel, Fenom has played an important role in promoting inclusivity and representation in the sport. The brand’s catalog includes gis tailored to female body types, offering improved fit, comfort, and performance compared to unisex alternatives. Fenom also produces lifestyle apparel such as t-shirts and hoodies, giving athletes opportunities to represent the brand outside of training. With a mission rooted in empowerment, Fenom Kimonos emphasizes both functionality and community. It has become known for supporting female athletes, sponsoring competitors, and building visibility for women in Brazilian Jiu-Jitsu. By focusing exclusively on women, Fenom occupies a unique position within the market. Its dedication to inclusivity and its role in growing female participation in BJJ make it more than just a brand—it represents a movement toward greater recognition and representation within the sport.
