All Knowledge Journey (AKJJ) is a Fort Worth, Texas–based Brazilian Jiu-Jitsu brand founded in 2013 with the goal of supporting practitioners on and off the mats. Guided by its core motto, “Seek Knowledge & Grow Strong,” the company emphasizes a philosophy of continuous growth, humility, and resilience that mirrors the journey every student experiences in jiu-jitsu. The brand produces high-quality BJJ gis, rashguards, and no-gi shorts, with an emphasis on durability and clean, minimalist design. Each product is released in small batches, allowing AKJJ to maintain a high level of craftsmanship and exclusivity. Unlike large-scale commercial labels, AKJJ aims to create gear that feels personal and connected to the lifestyle of dedicated grapplers. The gis feature reinforced stitching and practical fits suitable for training or competition, while the no-gi collection balances performance with understated visual identity. In addition to training equipment, AKJJ extends its vision into lifestyle apparel, offering hoodies, t-shirts, and other streetwear items that allow athletes to represent their journey outside of the academy. The simplicity of the branding and focus on meaningful design choices make the gear stand out without relying on overly bold graphics. As a niche, independent brand, All Knowledge Journey resonates with practitioners who value authenticity and purpose in their gear. Its commitment to small-batch production, thoughtful aesthetics, and community-driven philosophy has earned it recognition within the US jiu-jitsu scene as a label built by practitioners, for practitioners.
