Origin is a U.S. brand that has established itself as one of the most innovative companies in the Jiu-Jitsu and lifestyle apparel market. Founded in Maine, Origin stands out because it is one of the very few brands that manufactures its products entirely in the United States. This decision underscores a commitment to quality, domestic craftsmanship, and independence from overseas supply chains. The company produces high-performance BJJ gis, no-gi apparel, boots, jeans, and nutritional supplements, positioning itself as a lifestyle brand rather than just a fightwear supplier. Origin is also deeply connected to American heritage, often drawing on themes of resilience, self-reliance, and authenticity in its storytelling. Its collaboration with high-profile athletes and expansion into broader apparel categories have made Origin a leader in both martial arts and lifestyle spaces. For practitioners who want more than just training gear—who want apparel that symbolizes values of craftsmanship and national pride—Origin represents a premium, distinctly American choice.