Hooks is an Australian brand dedicated to Brazilian Jiu-Jitsu and combat sports apparel, recognized for its clean aesthetic and practical approach to gear. Based in Australia, the company focuses on producing functional products such as gis, rash guards, shorts, and accessories designed for grapplers of all levels. Hooks promotes itself with a strong sense of community and lifestyle, highlighting not only performance on the mats but also the culture and values of jiu-jitsu beyond training sessions. Their branding emphasizes simplicity and authenticity, making them a familiar choice among practitioners across Australia and beyond. The brand has carved out a reputation for consistent quality and affordability, positioning itself between premium boutique labels and budget entry-level suppliers. Hooks’ gis are known for their straightforward designs, durable construction, and attention to fit, while their no-gi apparel often incorporates bold graphics that align with current trends in the grappling community. By balancing practicality with modern design, Hooks appeals to both serious competitors and hobbyists seeking reliable equipment. Beyond equipment, Hooks engages with the BJJ community through sponsorships and collaborations, reinforcing its image as a brand deeply connected to athletes and the growth of the sport in Oceania. This combination of functional gear, approachable pricing, and community involvement has made Hooks a respected name in the region’s jiu-jitsu scene, with growing recognition internationally.
