É Nóis Clothing is a U.S.-based Brazilian Jiu-Jitsu lifestyle and apparel brand with roots in the playful, expressive side of jiu-jitsu culture. The name “É Nóis,” meaning “It’s us” in Portuguese slang, reflects the community-driven philosophy behind the label. The company produces BJJ gis, rashguards, and no-gi apparel, complemented by lifestyle clothing such as t-shirts, hoodies, and caps. Its designs lean heavily on stylish, bold graphics and cultural references, appealing to athletes who want to express personality and creativity through their gear. Kids’ and adult sizes make the range accessible across demographics. Focused on limited runs and distinctive aesthetics, É Nóis positions itself as a brand for practitioners who value individuality over mass-market options. By combining Brazilian cultural influence with U.S. production and distribution, it bridges the gap between tradition and modern fightwear style. As a niche, stylish brand, É Nóis Clothing appeals to grapplers who see jiu-jitsu not only as a martial art but also as part of a lifestyle and cultural identity.
