Choke & Chill is a German fightwear and lifestyle brand offering a wide range of apparel for BJJ and other grappling sports. Known for combining ergonomic design with high-quality materials, the company has become popular in the European market for its balance of performance and style. Its products are distinguished by precise embroidery, detailed patches, and eye-catching branding that give the gear a distinctive identity. The catalog includes BJJ gis, rashguards, spats, and shorts, alongside casual clothing such as hoodies and t-shirts. With men’s, women’s, and kids’ sizes available, Choke & Chill ensures inclusivity across its product lines. The brand also provides custom fightwear services for teams, allowing academies to create uniforms with personalized colors, logos, and designs. Functionality remains central to the brand’s approach, with gis and no-gi apparel designed to support athletes in both training and competition. The attention to detail in construction and design elevates the products beyond basic functionality, giving them strong appeal within the lifestyle side of jiu-jitsu as well. By merging practical fightwear with modern streetwear aesthetics, Choke & Chill has established itself as a stylish yet dependable European brand. For athletes seeking gear that performs reliably while making a statement, it represents a strong option in the global jiu-jitsu market.
