Break New Ground is a U.S.-based jiu-jitsu clothing brand known for its modern, clean aesthetic and premium positioning. Its catalog blends functionality with contemporary design, appealing to practitioners who want gear that is as stylish as it is durable. Each release is crafted with attention to detail, reflecting a design-driven approach that sets it apart from more traditional fightwear labels. The brand produces BJJ gis, no-gi apparel, and lifestyle clothing, with standout products such as the Comp 450 Pigeon Gi showcasing creative design concepts. These kimonos are built to competition standards while incorporating unique visual elements that elevate them beyond standard uniforms. The no-gi range, including rashguards and shorts, follows the same design philosophy, emphasizing quality construction and modern aesthetics. Positioned at a premium price point, Break New Ground appeals to athletes who see jiu-jitsu gear as both a functional necessity and an extension of personal identity. The label also incorporates streetwear-inspired apparel into its catalog, including t-shirts and hoodies, giving practitioners options to represent the brand off the mats. With its emphasis on contemporary style and premium craftsmanship, Break New Ground has established itself as a brand for grapplers seeking both performance and individuality in their gear.
