Atama is one of the most established and respected Brazilian Jiu-Jitsu brands in the world, founded in 1989 in Brazil. With over three decades of history, Atama has played a central role in shaping modern BJJ gear and remains a benchmark for quality and tradition within the sport. The company is best known for its kimonos, which have been trusted by world champions and everyday practitioners alike for their durability, craftsmanship, and consistent fit. The brand offers a wide range of gis designed for different needs, from lightweight competition models to sturdier training uniforms. Reinforced stitching, high-grade cotton, and careful tailoring have made Atama gis a staple in academies worldwide. Over the years, the label has expanded beyond Brazil and now distributes through Atama USA and partners across Europe, ensuring international accessibility. In addition to its renowned gis, Atama produces no-gi apparel such as rashguards, grappling shorts, and compression gear, as well as casual wear including t-shirts and hoodies. With inclusive sizing for women and kids, the brand caters to the full spectrum of practitioners, from beginners to elite competitors. Atama’s reputation is closely tied to its legacy: many of the earliest generations of Brazilian Jiu-Jitsu athletes wore Atama on the mats, solidifying its status as a cornerstone brand. Today, it continues to embody the classic spirit of BJJ—offering gear that balances tradition with reliable performance for athletes around the world.
