93 Brand Jiu Jitsu is a New York–based company recognized for producing durable, functional, and creative gear for Brazilian Jiu-Jitsu practitioners. The name “93 Brand” pays tribute to 1993, the year BJJ first reached wide exposure in the United States with the inaugural UFC event, where Royce Gracie demonstrated the effectiveness of jiu-jitsu to a global audience. From its early days, 93 Brand set itself apart by combining rugged construction with design details that reflect both the culture and humor of the sport. The company offers a wide product range that includes BJJ gis, rashguards, grappling shorts, spats, and a variety of apparel for training and daily wear. Many gis are built with reinforced stitching, lightweight but durable fabrics, and thoughtful tailoring aimed at balancing performance and comfort. The no-gi line often features bold graphics and collaborations, giving athletes options that are both functional and visually distinctive. The brand has also gained attention for its limited-run drops and creative marketing, often releasing gear with unique themes and artwork that resonate strongly with the BJJ community. In addition to adult sizes, 93 Brand produces women’s and kids’ options, making its catalog accessible to practitioners across different age groups and experience levels. With its roots in the USA and a reputation for consistency, 93 Brand continues to appeal to grapplers who want reliable gear without losing a sense of individuality. Its mix of high quality, community connection, and creative design has made it a staple name within the modern jiu-jitsu scene.
